Differences between conventional Film Trailer and Teaser Trailer.

A film teaser trailer is supposed to entice the audience in the timed space of roughly 30 – 60 seconds. Showing only little actual footage the main objective of the production is to leave the audience wondering about the film in deep thought. The advertisement often appears nowadays on the Internet, on the official website. The ‘teaser’ part of the name comes in because the advertisement usually comes out a long time before it is to released (1 and a half years), and so the audience will have to wait for a long period. Teasers are usually made by big production companies that provide more funding and can afford to produce teaser trailers, for the much anticipated films that receive huge publicity and box office success.

Trailers often consist of many shots from the film, giving a strong storyline away, or sometimes just hinting. The convention trailer usually is shown for 2 -3 minutes. The Motion Picture Association of America (MPAA) mandates that theatrical trailers not exceed two minutes and 30 seconds in length. Conventional trailers are usually shown in adverts at the cinema, as it is an appropriate place as any, and has the full attention of its target audience. Usually trailers show the best parts of the film to interest the audience, whether funny or terrifying.