Looking at the majority most logos have the colour gold. The colour connotations say that the image is prosperous, wealthy and royal. The institutions chose this colour deliberately, that reason being that they want people to know they are the best and have the money. Most of the pictures again have a Sky image background, suggesting purity and innocence. The next significant feature that generally appear in most are the objects.
In the Dreamworks picture there is the moon featured in the background, in the Paramount picture there is a large mountain and the name placed on top of the landscape object. On the unnamed Columbia picture there is a lady holding a beacon of light, imitating the statue of liberty. All the objects included so far suggest the companies as large scale objects, making a good impression on the audience.
The MGM picture features a Lion, renowned as the king of all animals. It must have been once MGM's objective to make there image the most dominant in their class. The Warner Bros logo is of a shield, a strong object that is their for protection. The shield suggests that the institution is protected from any opposition.
The 20th Century Fox's picture is a low angle shot showing the Carved text 20th Century Fox Building/object. The shot type gives the institution a high profile type. The Gold Building shows their wealth on extreme levels. Its looks can be interpreted to look like a trophy, suggesting that they are the victorious.
The film Institutions are shown at the beginning of the showing of the film. The image is important as the audience knows who makes good films and the image of a major institution is the seal of approval in media. This will hopefully make positive first opinions.
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