Wednesday 22 September 2010

Research techniques

Methods

Quantitative research – validation
Quantitative means: “that is or may be estimated by quantity”–Dictionary.com
So quantitative research basically means information that is measurable, quite often graphs and tables are used to represent the figures.
Closed questions
Structure interview
Structure questionnaire


Qualitative research – inquires
Qualitative means: “descriptions or distinctions based on some quality or characteristic”
Qualitative research focuses on the on the feelings and opinions. If I wanted qualitative answers then I could ask open style questions.
Qualitative researchers believe that being bias is good as it allows for individual thought. They will research the subject before arriving at a hypothesis.
Open questions
Instructed interview
Unstructured questionnaire



Triangulation is when someone merges both methods together in one questionnaire. Triangulation is also known as ‘cross examination’. This would create a semi- structured questionnaire.
It is the preferred line in the social sciences as it covers both sides.

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