Film Management stlyes

In this lesson we studied Institutions in the Filming Industry.
Key Terms:

• Vertical Integration - In management, the term vertical integration describes a style of Management control.

In the filming industry Vertical Integration is only used by the big 7 institutions:

1. Dreamworks
2. Warner Bros
3. Paramount
4. Twentieth Century Fox
5. MGM
6. Lionsgate
7. Columbia

In this industry the Big five will perform all the productions, from Filming to cinema Production along with the subsidiary task such as DVD and Marketing. The big 7 companies do this because they have the money to do so. The end product tends to be of brilliant quality and a BoxOffice success.

The other management style is Horizontal Integration; where Independent or smaller institution produce the film only, along with other things, such as production manufacture, DVD distribution etc... whilst another company handles the cinema and marketing. The big 7 Institutions don't tend to do this, as they already have the money, time and organisation to do it.