Advertising Campaign

Before releasing the actual film the Institution behind the production of the film must organise and produce adverts to attract the target audience, and to make the whole process a profitable commodity.
The companies that control the advertisments for a film are sometimes contractors that specialize in that criteria. This form of horizontal integration (managment style) is usually undertaken by independant film institutes.
The following are all types of advertisments that are seen used by film institutions to advertise their products:

• Theatrical Trailers- usually 2-3 minutes in length, gives lots of information on the product it's advertising.
• Teaser Trailers- definition is mostly in the name. It teases the audience into wanting to know more and lures them into watching it in the cinema. Between 30 and 60 seconds. Gives little information away, but gives the cast and crew to catch peoples eyes. Only few scenes are shown and so they have to be highly effective to lure the audience. This form of advertisement is usually shown to the target audience around 1 year before the release date, on cinema ads and the film website.
• Teaser Posters- released before film, may contain image of Main character, Title, Slogan, Cast and Release date.
• Film posters- mostly made as a spin off product once film is released. Features include all Main Characters, Cast, Title and Slogan.
• Billboard posters- These are the big posters that appear on the side of the roads that advertise a product. The large size brings a lot of attention. These adverts are usually found in highly congested areas of towns.
• Websites- Utilizing technology websites are created by the filming institutes to promote their commodity's to people closely over a far distance on the internet. The website would usually be made especially for a specific film. The site is likely to contain information of the film as well as the Teaser/Theatrical Trailers, Posters, and links to other related information.
• Television broadcasts (ads)
• Guerilla marketing- tends to be the unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budgets to promote a product.
• Critical reviews- These are reviews from valid sources. These can be online or appear on a poster as quotations. IMDb is an official website made to review and hold information about films. They have a star rating systems rated from members. Other advertisements include quotes from other well known companies.
• Film magazines- Magazines that purely write about films come at a critical point of view. People buy these to read about films and to be persuaded to watch them.
• Cast and crew interviews- Famous people in the film may be asked to promote the film in an interview. This interview could either with a magazine/newspaper journalist, TV presenter, Radio presenter etc...
• Pop-up advertisements- surprise adverts. appears on non related website. Usually small in size.
• Merchandising- usually a spin-off item once the film has been released.
• Fake character profiles (social network sites)- This advertising method is far different to most, as technology has progressed to newer level. The character profiles are made based on the fictional characters in the film. This allows the audience to read up on the characters and get deep into the film. The profile allows the viewer to feel the effects of escapism