TEASER TRAILER ANALYSIS: Saw 3D

Saw 3D is the 7th and last installment to the saw movies and is created by the large mainstream institution lionsgate. With a large production budget of $17m it has used marketing products to entice the target audience, and make it a hugely anticipated film for its release date; October 29th 2010. To excite the anticipation they have produced a teaser trailer along with other marketing products to increase public relations.
The teaser I viewed was 27 seconds in length. The extract started off with a slow going certification that permitted people under the age of 17 to be accompanied by an adult. Next appeared the institutions that took part in the production, these being ‘Lionsgate’ and ‘Twisted Pictures’, they were introduced with quick speeding edits and parallel non-diegetic sound effects that emphasized the moving images, and to persuade the audience that the extract is based on the genre of horror. Straight after this is a quick flash of an image, this is of a TV with black and white pixels. This is included to suggest corruption, which could be the theme of the movie. This clip is extremely fast and would seem unnoticed to the average person. Not knowing what the image was exactly would start to get the audience wondering, and thinking for a period of time whilst they also focus their attention of the extract. This technique is also repeated a few seconds later. This time the image is introduced and executed in a flashing edit. The image is of a pig’s head which is pretty strange.

Used as a mask the pigs head has long drooping hair and looks as if it is attached to a body. Obviously this mask must be for the villain of the story. This also signifies the villain as a butcher, as he/ she cut up animals, and perhaps humans. This image alike the other comes and goes like a flash of lightning and so the audience must be very quick to realise.
Soon after the main characters are introduced, a female is shown in a dark place in a Close up camera shot technique as she is terrified and in pain, one second later we are shown a man this time chained by the wrists and in immense pain, as we are shown this from a Close up to a Mid shot using a jumping edit. This pain and screaming from the two characters shows the gore of the film and genre quite clearly.
Moving away from the dark indoor setting we are introduced to an exterior shot where the camera pans to feed images of the open city square to the audience. The camera moves almost like it is surveying the area, next a red and white circular target board is flashed for less than a second, which informs us that the public people we see in the city center are targets perhaps.
The narrator at this point is easily noticed to be the main villain behind the planned torture. As he says ‘all my work has been building up to this’- implying this last installment of the Saw series is going to be the best by far, which is a persuasive technique for the viewer to watch the film in the cinema. Next we are shown a different setting where a man is in a cage hanging over death spikes in a pit. This is shown to us through many shots; long, mid, over the head and below shot. At this point in the video the tempo rises gradually and this is shown through edits speeds and non-diegetic music. The extract throughout has adopted the method of formatting the video so it shows action, then text, action, then text etc... whilst the narrator/ villain is communicating directly to the target audience.

The end of the extract sees text appear gradually using a fade in edit. This text is the title, and beneath that says ‘the traps come alive’. This text uses play-on words, suggesting that the traps are actually alive and is personified by that word, or that the traps have someone that is alive inside. This device leaves the target audience wondering and wanting to view the movie.