Target Audience Profile

From my individual analysis of the group questionnaire conducted recently, I can now come to the conclusion of the films target audience. The film ideally needs a target audience of a certain size to make profit, as most films set out to do.

The first characteristic of the target audience is age; which in this scenario is between 15-25. The film may also appeal to others outside the age bracket as there is always that chance. This broad age group is categorized in my opinion as young adults, who go to the cinema for the social aspect, whether it be with school, college, university or work colleagues. The 'mode' age group we gave the questionnaires out to were 14-17. Using their views on the advertisement products we will know more what to incorporate into the finished products, and later evaluate why we did that. The choice's we decide will be chosen because they will either relate with the typical codes and conventions of the genre horror, ironical, link to a certain theme, and through the narrative.

The gender will be targeted at males and females. The responses we had from the questionnaire research shows that both genders are as interested as each other in horror films.

Social class is not a criteria to consider when discussing target audience, as everyone who has an income can afford to go to the cinema once a month or so, due to our statistics.

Other aspects of representation of characteristics that also are irrelevant are ethnicity and regional identity.